Startup CEO A Field Guide to Scaling Up Your Business
English | Size: 709.92 MBCategory: Business
While big company CEOs are usually groomed for the job for years, startup CEOs aren't-and they're often young and relatively inexperienced in business in general. Author Matt Blumberg, a technology and marketing entrepreneur, knows this all too well. Back in 1999, he started a company called Return Path, which later became the driving force behind the creation of his blog, OnlyOnce-because "you're only a first time CEO once."