Mark Goulston, John Ullmen - Real Influence: Persuade Without Pushing and Gain Without Giving In nabridged 7 MP3, MOBI, EPUB, PDF
English | Size: 262.05 MB (274,779,822 bytes)Category: Management / Leadership
People won't put up with being "sold" anymore. If they sense they are being pushed, their guard goes up - and even if they do comply, lingering resentment undermines the relationship...maybe forever. Yet, most books on influence still portray it as something you "do to" someone else to get your way. That out-of-date approach invites resistance or cynicism from those who recognize the techniques. Manipulative tactics might occasionally wear down a colleague's or client's resistance, but they fail to produce the mutual trust that sustains successful relationships. In short, they just won't work in our sophisticated, post-selling world.