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Building a Pre-Launch Campaign for Marketers (2016)

Building a Pre-Launch Campaign for Marketers
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 2.5 Hours | Lec: 37 | 5.15 GB
Genre: eLearning | Language: English

Your guide to understanding communities, email lists, press relations, and analytics for the best pre-launch ever!



Your guide to understanding communities, email lists, press relations, and analytics for the best pre-launch ever!







How do you grow an audience before launching a product?

What is the best way to get press attention for your product or feature?

What are some of the ways to automate content today?

How do you build communities to spur growth in sales and users?

These are the problems that can be solved when you take my course "Building a Pre-Launch Marketing Strategy". I have designed the course in a way that shows you step by step guides in getting that email list or building something valuable to customers before you launch into the market.

Some of the key lessons I teach that are vital for your success are the use of communities, email lists, press relations, survey forms, and analytics. I believe a combination of these will help generate a fantastic launch for your product and build market awareness.

So why should you learn about the key lessons I mention. I have used the above techniques to bring thousands of users to my app for Webeam. By building a prelaunch mailing list, I was able to gather feedback earlier on for the product. When I built my Slack community, I had hundreds of users try the beta application before it was ready for the market. When I contacted press, I made sure they did the least amount of work by giving them a press package. Lastly, I measured each channel through analytics that helped me analyze what was working and what wasn't working. That's why it is important to have a pre-launch strategy.

This course contains over 37 lectures and 1.5 hrs of content. It's designed for beginners to become excellent marketers of their own products.

Course Structure

The course follows a familiar structure where in each video I will teach the concepts followed by the student applying the concepts practically. If your goal is to become a better marketer, you should understand the tools in the videos. Today's marketers and entrepreneurs are resourceful which is what I teach in the courses.

Building a Pre-Launch Campaign for Marketers (2016)


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