How does technology constantly gather data from the world of commerce around us? What can you derive from the data found in retail sales and consumer spending? This course explores the crucial ways in which businesses are affected by technology and how companies are harnessing ubiquitous data to improve business. Join Barton Poulson as he takes you through how data is being used to understand customers, recommend products to customers, gain new customers, drive customer loyalty, and more.

Topics include:

Data fundamentals
Retail, sales, and marketing data
Analyzing consumer sentiment
Exploring market segmentation
Evaluating leads and customers
Getting recommendations from engines
Pricing dynamically
Predicting trends

Tags: science, retail, commerce

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