Great content isn't merely eye-catching. By creating high-quality content that educates and connects with people, modern marketers can build trustR12;and turn more of their prospects into customers. In this course, learn how to create content that generates leads for your business. Instructor John Jantsch begins by going over the benefits of great content and how it can build trust and help you create connections with your prospects. John then shows how to measure effectiveness, keep a keen eye on your SEO objectives, and capture referrals. Finally, he brings it all together by explaining how to create a well-informed content lead generation plan.

Topics include:

Thought leadership vs. promotion
Solving problems with content
Effective SEO
Using a content strategy for referral generation
Keyword research for intent
Investing in video content creation
Driving traffic to your content

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Tags: content

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