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Startup Selling: Sell More Stuff

Genre: eLearning | MP4 | Video: h264, 1280x720 | Audio: aac, 48000 Hz
Language: English | VTT | Size: 7.94 GB | Duration: 5 hours

Improve sales performance by better understanding your customer's needs and creating an infinite sales cycle for every client.


What you'll learn

Identify Customer Needs and Buyer Types involved with the purchasing decision, then learn how to develop Value Statements to meet these buyer needs.
Develop strategies to identify and overcome objections, obstructions, and obstacles in the sales process.
Create an Implementation Plan that you can use during the sales process to instill confidence in your prospective customer.
Identify Stages of the Sale, then develop Milestones & Metrics with you customer to insure that you're progressing through the sale process.
Avoid debilitating stalls during the sales cycle. "Yeah... can you call me back in a few weeks..."
Develop creative Work Agreements that match both your customer's needs, and yours.
Requirements
Enthusiasm and need to improve sales performance.
While it is helpful to have specific sales opportunities in mind when taking this course, it's not necessary.
Description
Most sales courses, training, and workshops focus on "selling" when in fact, you need to know your customer's buying process. That's what you'll learn in this class.
By identifying the components of the buying and selling process, you can increase your conversion rates and accelerate your time-to-sale. Enterprise sales (i.e. business-to-business), purchasing decisions can take 3, 6, or 12 months (or more!) with many decision-makers, influencers, and individual buyers involved.
We use the Sales Model Canvas as your framework to achieve these objectives. The Sales Model Canvas is a simple process to follow starting from the first conversation with your prospective customer all the way through the sales and buying process, and to successful implementation your solution with your new client.
The course includes case studies from various industries and solutions, including:
Software-as-a-Service (SaaS), Data-as-a-Service (DaaS), Platform-as-a-Service (Paas)
University & college educational products and sales
Government and Request-for-Proposal (RFP) sales situations
Clean Tech & Renewable Energy
Services-based companies, including consulting and web development services.
Examples from both startups and established companies.
All of the materials, course lectures, and case studies have been presented at live, in-person workshops with startup and technology groups including:
The 2012 Lean Startup Conference
Startup Grind
The Lean Startup Circle-San Francisco
The Lean Startup-Orange County
The Lean Startup-Portland
Bootstrapper's Breakfast
Entrepreneur's Organization
SARTA
Workshop Testimonials
"I attended a live workshop for this course. I have this stuff on my desk. It's our sales compass - where are we on each deal? Are we on track? Where are we going?"
- Arthur Bart-Williams, Founder, Canogle, Speaker & Mentor at the Lean Startup Conference
"Very practical Quickstart for a non-salesperson to do lead discovery and conversion. I'd previously read Solution Selling to overcome a feeling that I'm an engineer not a salesperson, but found the book too theoretical to help. This workshop was a hit-the-ground-running introduction where I left feeling that I can do sales. Highly recommend it."
- Riaz Rizvi, Principal at Kickstart Platforms
"Scott was instrumental in developing our enterprise sales process by teaching us how to navigate through target prospects and developing sales experiments to optimize our process."
- Patrick White, CEO at Synata, Best New Enterprise Product at LAUNCH 2013
Book Reviews for "Startup Selling" and "52 Sales Questions Answered" (by the course author)
"I found this book useful as we all sell something to someone no matter what our job is. The customer could be your manager or co-workers, and you might be selling your new idea rather than a product. No matter what you sell, you bound to pick up useful ideas in this book."
- Ali Julia, Amazon #1 Reviewer, Review of "Startup Selling"
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