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Google AdWords Essential Training (Updated Jun 13, 2014)
Google AdWords Essential Training (Updated Jun 13 2014) | 1.19GB
Duration: 3h 16m | Video: AVC (.mp4) 1280x720 15&30fps | Audio: AAC 44.1KHz 2ch
Genre: eLearning | Level: Beginner | Language: English

Quickly harness the power of Google AdWords and get the most value from your pay-per-click (PPC) spend. Learn how to choose the best keywords write compelling ad copy and measure the effectiveness of your ads on the leading PPC platform. AdWords expert David Booth explains the PPC landscape and shows how to use AdWords to get more clicks conversions and ultimately more return on your investment in search advertising. This course explains the best practices for setting up your account and offers lessons on keyword research bidding strategies the all-important Quality Score conversion tracking and campaign optimization. Plus learn about remarketing with display ads and video advertising with YouTube.
Topics include:
Creating an AdWords account
Researching keywords with the Keyword Planner tool
Targeting locations and languages
Writing great ad headlines and copy
Setting campaign budgets and bidding
Using ad groups
Working with and optimizing your Quality Score
Installing conversion tracking code
Measuring ROI
Testing ads with split tests
Creating a remarketing campaign
Creating a video ad campaign




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Tags: Google, AdWords, Essential, Training, Updated

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